Posts Tagged ‘The Loop’

Apple: “Get a Mac” commercials out, “Why you’ll love a Mac” campaign in
May 21st, 2010

The recognizable “Get a Mac” television commercials, featuring John Hodgman and Justin Long as the PC and Mac guy, have seen there last days. There have been rumors of the end of the campaign since Justin Long, the actor who played the “Mac” character in the commercials, revealed his impressions that the campaign had finished. The last set of commercials were released in October 2009 directed at the release of Windows 7

In related news, Apple has released a new online ad campaign called “Why You’ll Love a Mac“. The new ads focus on the benefits of using a Mac over a Windows PC, a familiar theme for Apple. The message is simplified into five categories: hardware, software, OS, support, and compatibility. The web-based ad shows useful information aimed to convert all of those potential PC “swtichers” out there. As for Apple’s plan for a new Mac television campaign, it remains a mystery. Any ideas for the next Mac TV campaign?

[The Loop via Tuaw]

Android vs. iPhone: Is the Android winning?
May 11th, 2010

Today, unfortunately in the battle between man vs. beast, Steve Jobs vs. Eric Schmidt, iPhone vs. Android, we have found that the Droid is winning.  According to the NPD Consumer Market Research, the Android phone is outselling the iPhone by 7% in the first three months of 2010.  Apple, or rather Steve Jobs, is a prideful person and therefore had to respond to this  study.  Apple stated to The Loop:

This is a very limited report on 150,000 US consumers responding to an online survey and does not account for the more than 85 million iPhone and iPod touch customers worldwide,” Apple spokesperson Natalie Harrison, told The Loop. “IDC figures show that iPhone has 16.1 percent of the smartphone market and growing, far outselling Android on a worldwide basis. We had a record quarter with iPhone sales growing by 131 percent and with our new iPhone OS 4.0 software coming this summer, we see no signs of the competition catching up anytime soon.

You heard Apple, “we see no signs of the competition catching up anytime soon.”  However, according to this Smartphone operating system unit share trend, the Blackberry and the Android are leading the sales in Smartphone operating systems.

[image via FortuneCNN]

While Eric Schmidt and Steve Jobs battle their egos, is Schmidt having the last laugh? or will the iPhone OS 4.0 blow the Android out of the water?

[via 9to5mac.com]

[image via CNET]