During the annual MGX (Microsoft Global Exchange) event, Microsoft released their newest tagline, “Be What’s Next.” In honor of this event we decided to take a trip down memory lane and reminisce about our favorite Apple and Microsoft taglines and slogans over the years.

[via Engadget]

Here are some of the classics. Which company do you think has better slogans?

Apple:

-”Think different”

-”I think, therefore iMac”

-”The plot thins” – Used to market “thinner” PowerBook G3 models

-”So much to touch.” – (2008) Used to advertise 8GB, 16GB, and 32GB iPod models

“The first phone to beat the iPhone.” – (2008) Used in their advert for the iPhone 3G

-”This changes everything. Again” (2010) Used to market the iPhone4

-Redesigned. Reengineered, Re-everythinged.” (2008) Used to market the new aluminum  MacBook

Microsoft:

-”Your potential. Our passion.”

-”Where do you want to go today?”

-”Life Without Walls”

-”People-Ready”