People who use Apple products tend to be pretty happy with themselves and their choice of purchases. But the media loves us too, often referring to us as “loyal” supporters of “innovative” and “superior” products. Well, duh.

According to a new study by Pew Research, media coverage of Apple is almost always overwhelmingly positive, Apple Insider reported today. Not only is the majority of the coverage positive, the study also found that Apple receives more mainstream media press altogether than other tech companies. What’s up with that? Is it the star-studded, be-turtlenecked events? The aesthetically pleasing products that function beautifully? Or maybe it’s the fact that you can run Windows applications on your Mac via Parallels Desktop? We’re not sure, but we’re staying positive.

Image courtesy of Pew Research Center

Apple stores are gorgeous with their clean white spaces and their immaculate, glossy surfaces. As you walk in, you are greeted from many friendly Apple employees.  The Genius bar is always crowded with Apple users needing help from the Geniuses.  Normally, if I need to get something or need help, Apple or my AppleCare is there to save the day.  It is a great feeling to know that when you need help, help is there and I know I can rely on Apple or Apple customer service.  Similarly, after watching this commercial for the Cold Steel Two Handed Great Sword, I felt a joy of reliability similarly to how I feel about Apple.  I hope you enjoy this video as much as I did: