With April 3rd approaching, vendors and users are brewing with excitement for the Apple iPad release.  Whether or not Amazon is happy with the creation of the competing Kindle, it is clear that Amazon is looking at the iPad as a business opportunity.  Instead of taking a defensive point of view, Amazon has created an iPad Kindle app to leverage this channel of business.  This app will allow users to buy books from the Kindle library.  While Amazon could have had an ego-war with Apple, it is clear that Amazon has a larger vision ahead of Apple.

Amazon will essentially be making profit from their competitor and will have traffic being driven to their site because of Apple.  With the projections of the iPad to grow at least to half a million sales [via 9to5mac], Amazon will surely profit.  So the real question is, is Amazon truly a friend of Apple, or is Amazon keeping its enemies closer?