Yesterday, Adobe released a new campaign “We [heart] Apple” after Steve Jobs recently stated that Flash was not for the future.  In response, supposedly, Apple today responded with:

Is it a real or fake ad?  Let us know and comment below.

The Adobe/Apple battle continues today with the release of a brand new advertising campaign from Adobe.

Adobe’s weapon of choice: L.O.V.E

Many have heard of the recent, “differences of opinion” between Apple and Adobe, inflamed by Steve Job’s choice words towards Flash. In Jobs’ 6-page article, “Thoughts on Flash“, he explains his sentiment that Flash is not the way of the future, in a very articulate, well thought out manner. Today Adobe responds with a tongue-in-cheek web ad which simply states “We [heart] Apple”.

The web ads, which can be found at TechCrunch and Engadget, are linked to a statement by the two co-founders John Warnock and Chuck Geschke entitled “We [heart] Choice”. In their statement they go on to claim “We love Flash and HTML 5. We love our 3 million developers. We love authoring code only once. We love all platforms and devices.”

Then statement by the co-founders continues by describing what Adobe doesn’t love, including:

…anybody taking away our freedom to choose what you create, how you create it and what you experience on the web…If the web fragments into closed systems, if companies put content and applications behind walls, some indeed may thrive – but their success will come at the expense of the very creativity and innovation that has made the Internet a revolutionary force…We believe that consumers should be able to freely access their favorite content and applications, regardless of what computer they have, what browser they like, or what device suits their needs. No company – no matter how big or how creative – should dictate what you can create, how you create it, or what you can experience on the web.

Nice move guys, chalk one up for Adobe.

[via Engadget]

Today, 9to5mac.com asked: Who is Apple’s biggest adversary?  Take the test here at 9to5mac.com or by clicking here:

After the announcement of the iPad, Steve Jobs met with his employees in what seemed to be an open forum for employees to ask questions. At this Apple town hall meeting, Jobs supposedly said that in regards to Google “We did not enter the search business [...] Make no mistake they want to kill the iPhone. We won’t let them.” Jobs continued this excited rhetoric and said Google’s “Don’t be evil” company mantra is “bull$hit.”

Jobs didn’t stop there. He continued to discuss Adobe and said that they were “lazy” and that Adobe has “all this potential to do interesting things but they just refuse to do it. They don’t do anything with the approaches that Apple is taking, like Carbon. Apple does not support Flash because it is so buggy.” While the source who discussed these details of the Apple meeting could not reveal himself due to the fact that everything in the meeting was probably meant to be kept within the walls of the Apple company, there are other sources who are disputing what profanity and to what extreme that Jobs spoke. Either way, whether he used profanity or spoke some ill words about competing companies, I don’t blame him for having a firing speech.

Jobs is not only building a product, but also a culture internally in the company and externally with the public. I am not sure why the media is so surprised or shocked. Jobs is performing as a leader. It would have been completely different if Jobs went to a Google company meeting and yelled while Eric Schmidt, CEO of Google, was talking what the oh so eloquent Rep. Joe Wilson said to Obama:

YOU LIE!

[via Wired]