New Microsoft Slogan: “Be What’s Next.” Battle of the Slogans: Apple vs Microsoft July 22nd, 2010
During the annual MGX (Microsoft Global Exchange) event, Microsoft released their newest tagline, “Be What’s Next.” In honor of this event we decided to take a trip down memory lane and reminisce about our favorite Apple and Microsoft taglines and slogans over the years.
[via Engadget]
Here are some of the classics. Which company do you think has better slogans?
Apple:
-”Think different”
-”I think, therefore iMac”
-”The plot thins” – Used to market “thinner” PowerBook G3 models
-”So much to touch.” – (2008) Used to advertise 8GB, 16GB, and 32GB iPod models
“The first phone to beat the iPhone.” – (2008) Used in their advert for the iPhone 3G
-”This changes everything. Again” (2010) Used to market the iPhone4
-Redesigned. Reengineered, Re-everythinged.” (2008) Used to market the new aluminum MacBook
Microsoft:
-”Your potential. Our passion.”
-”Where do you want to go today?”
-”Life Without Walls”
-”People-Ready”
