Apple Products: “Introducing the Most (Blank) Ever”
July 28th, 2010

Any time Apple comes out with a new product they send current customers a fun email that lets them know what new exciting shiny thing they can purchase. Often this means that the current exciting shiny thing they own is now obsolete or at least on the way out the door.

Yesterday, Apple sent out an overview email for the iMac refresh and the Magic Trackpad. The email is complete with beautiful pictures of the new shiny thing and how to buy one immediately.

A friend pointed out to me the formulaic nature of said emails. They include subjects like, “Introducing the most powerful iMac ever.” And tag lines in the body like, “This changes everything. Again” (iPhone 4), “Ultrathin. Ultraportable. And ultra unlike anything else” (MacBook Air) or most recently, “The ultimate all-in-one. Turbocharged” (iMac).

How would your Apple product introduction read?

Introducing the most __________ ever.

Find an actual run down of all the refreshed and new Mac gear from Gizmodo here.

  • Introducing the most powerful man ever. (iRON MAN) get it? ahhhh was a bad joke

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