The Adobe/Apple battle continues today with the release of a brand new advertising campaign from Adobe.

Adobe’s weapon of choice: L.O.V.E

Many have heard of the recent, “differences of opinion” between Apple and Adobe, inflamed by Steve Job’s choice words towards Flash. In Jobs’ 6-page article, “Thoughts on Flash“, he explains his sentiment that Flash is not the way of the future, in a very articulate, well thought out manner. Today Adobe responds with a tongue-in-cheek web ad which simply states “We [heart] Apple”.

The web ads, which can be found at TechCrunch and Engadget, are linked to a statement by the two co-founders John Warnock and Chuck Geschke entitled “We [heart] Choice”. In their statement they go on to claim “We love Flash and HTML 5. We love our 3 million developers. We love authoring code only once. We love all platforms and devices.”

Then statement by the co-founders continues by describing what Adobe doesn’t love, including:

…anybody taking away our freedom to choose what you create, how you create it and what you experience on the web…If the web fragments into closed systems, if companies put content and applications behind walls, some indeed may thrive – but their success will come at the expense of the very creativity and innovation that has made the Internet a revolutionary force…We believe that consumers should be able to freely access their favorite content and applications, regardless of what computer they have, what browser they like, or what device suits their needs. No company – no matter how big or how creative – should dictate what you can create, how you create it, or what you can experience on the web.

Nice move guys, chalk one up for Adobe.

[via Engadget]